If your nonprofit isn’t using digital fundraising, you’re leaving money on the table. Period.
Here’s what’s happening in 2024:
• Gen Z and Millennials are taking over. They give differently—they prefer Venmo, QR codes, and crowdfunding over writing checks.
• Online giving is skyrocketing. People donated over $40 billion online last year, and the number keeps growing.
Black-led nonprofits need to meet donors where they are, and right now, that’s on their phones.
Here’s how you can step up your digital game:
• Make it EASY. If people have to click too many links or fill out too many forms, they won’t donate.
• Tell stories visually. Use short videos, compelling graphics, and testimonials from the people you serve.
• Use social media smartly. The best fundraisers don’t just ask for money—they build communities around their causes.
Digital fundraising isn’t the future—it’s right now. Let’s make sure our nonprofits don’t get left behind.
